VegBox App

The task: Design an app that will allow local vendors and small businesses to sell product to consumers through an app (See the brief)

My role: UX designer following the lean UX process, conducting research, creating wireframes, userflows, and prototypes with the guidance of my Hexagon UX mentor Julie Baes

The Date: September 2017

The process: Worked through the Lean UX process beginning with assumptions about the users, gathering research, sketching, and a number of design iterations and prototypes

The outcome: A mobile app prototype (view here) that encompasses recipes, coupons, and a grocery marketplace where consumers can shop local goods


Assumptions

“I believe that the user will have an intuitive experience”
“I believe that the user will place an order”


Hypothesis

“I believe that this app, will offer user a simple way to shop for local food items. I believe this is true when users find their desired products, checks out, and places an order.”


One Metric That Matters

Number of users who visit and place an order (Conversion rate)



Research & Insights

To begin understanding the users, I conducted customer research, discovering that services for ordering food to home are most popular among millennials, but other generations are open to the idea. The main reason people use these apps is for convenience and time saving.

I also took a look at companies that exist in the same online grocery space such as FreshDirect, InstaCart, and Blue Apron. Some features of grocery apps that users enjoy include shopping lists, recipes, and nutrition information. Design is best received by users with menu icons along the bottom, but is not helpful when there are long lists of "virtual aisles".


Ideation

I began creating initial sketches of screens based on the information gathered in the research phase. Julie and I went through the sketches, making edits and discovering other processes that would create a more positive user experience, such as saving coupons for later and adding more than one delivery address.


Challenges

After creating these screens in Sketch, Julie and I began experimenting with prototyping in Framer. I had never used Framer before, so it took some trial and error but I really enjoyed how the interactions were able to be much more intricate compared to Invision.



Takeaways

I enjoyed working through the Lean UX process, as it provided structure to the design journey and allowed me to more fully undersand my users through creating assumptions and conductiong research. I also enjoyed learning a new tool, Framer, for more realistic interactions an micro interactions. Working alongside my mentor was also wonderful, having someone with more experience to share my thoughts and questions with was very rewarding.